Traditional sample products are a great tool to ensure that as many consumers as possible try a product, which increases brand awareness. Simply put, product samples work by asking consumers what they liked about a product and what they experienced in exchange for honest feedback and reviews on social media. This was a typical criterion of sampling agency that prevailed in the market. If you want to raise awareness and be high on the radar of consumers, sampling can turn your brand into a tangible product.
By allowing your ideal audience to taste your product, you give them a taste of a positive experience for themselves and your brand. Giving away free samples can get your consumers to promote your product on their social media and help you raise your brand awareness.
A pre-season sampling program ensures that your seasonal products have plenty of reviews available before consumers start buying them. Performing a sampling campaign with targeted products generates product ratings. This increase can provide customers who come to your product page with confidence. At PowerReviews, we recommend brands and retailers complete sampling campaigns with products that are already available on your website or another retailer site.
Product Sample Campaigns are a quick and easy way for brands and retailers to increase product reviews content for new and existing products. You can choose to send samples of a wide range of products in small quantities to achieve a high range and number of product reviews. At PowerReviews, we found that brands and retailers using product sampling campaigns had a completion rate of 85% on review, while the average customer saw a completion rate of 97%.
Smart marketers turn to product samples to increase brand awareness, increase sales and strengthen customer loyalty. Product sample marketing fits most consumer products, of course, but it is also good for CPG brands, and with a little creativity it can work for service-based companies like apps.
We create tailor-made sampling programs for office workers that suit your target group. We carry out event sampling, an experience-oriented approach aimed at consumers at relevant product events such as comics, festivals, wedding fairs and trade fairs. We also run targeted sample campaigns that engage students at the right time to create a strong advocate for the brand and boost sales.
Create a sample plan that aligns with key brand marketing initiatives to boost sales year-round. Identify your target consumers, raise brand awareness and contact Sonas Marketing for more information on how to manage your next product sample campaign.
When selecting a product sample company you want it to be specific, identify your target audience, and take a methodical approach to product selection, product placement and product samples. Your sampling team needs to know about your product and your brand. A good sampling campaign will identify the needs of consumers and position the sampling to meet them.
Provide your sampling team with training materials elaborating the activation itself, product specs and talking points to ensure they are ready for the event. Post-event coverage is important to learn how consumers perceive your brand, product and activation.
Simply put, product samples are when brands offer samples of their goods or services for free to introduce their products to new markets and convince people to buy them in the future. Companies that offer tasty food and drink want to let their customers know how the product tastes.
It is understood if you are a manufacturer of luxury yachts and product samples do not match your product result, but every brand in the FMCG industry benefits from product sample activity if it chooses to use them. Digital product sampling agencies and their methods allow your brand to narrow down your target customers and reach them optimally through analysis and more. Some products are impractical or can only be tried to a limited extent. For example, it is more expensive to try an electronic product than a new coffee roast.
The cost of a product sample marketing campaign depends on the product brand, the objectives and the number needed for each sample. The product sampling company campaign runs with a sample of the product. Through the campaigns, a sampling agency can deliver better results, increase the volume of positive reviews carried out or increase brand awareness across multiple product lines. Sales are great for understanding a range of a brand’s motivations for using personal marketing activities, but sample product conversion rates are not a measure of sales.
One of their questions to consumers is what motivates them to attend experiential marketing activations. This is a stunning statistic, and I think the reason why product sampling events are one of the most exciting marketing strategies for campaigns.
We have helped brands test hundreds of thousands of products, and we don’t see a consistent approach. Whether you receive personal patterns for direct marketing, mail products, bundle products, or throw extra products into things you sell online, there are other options.